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January is a Key Time for CPAs and Tax Preparers to Market

With the new year upon us, people are getting back to work and businesses are back to their normal operations.  For CPAs and Tax Preparers, the New Year marks a crucial time for the upcoming Tax Season.  It is a time for these professionals to reach out into the community and stock up on clients not only this year, but for many to come.

Who to market too?

Like any other industry, accountants have a specific and highly responsive audience to get their services in front of.

New Home Owners

New Home Owners are a highly responsive market.  When moving into a new neighborhood, people must find new doctors, restaurants, super markets to go to, as well as accounting and Tax Services.

New Homeowners who have moved into their homes in 2010 represent the tax preparer’s single most important market group. Yes, there are fewer New Home owners this year than in past years; which make this group more important than ever before. Accounting practices much reach out to these new homeowners before they make arrangements with someone else.

CPAs and accountants can select their prospects by zip-code and the price they paid for their home. The top prospects are homeowners who purchased their homes and/or condos since January 1st, 2010. They must file taxes on their new home; many have taken advantage of the $8,000 tax credit and require the assistance of a qualified tax professional to prepare their returns.  Accounting practices that impress these prospects with their contact will be the one they choose.

New Businesses

New Businesses are also excellent prospects for CPA and Accounting Practices. They must file taxes on their new business and they need advice. This is the practice’s single best time to develop a relationship. Brand new “hot” lists are available on a monthly basis. Accountants can market to New Businesses each month or opt to mail to all the new businesses in their area who opened in 2010. 

In today’s marketplace, the cost for a New Homeowner list starts at $100. Since a new client can stay with an accounting practice for years, this is the single best investment an accounting practice can make.

Tax CPA Houston – Tax Preparation & Tax Accounting Tips